The above image is from the film 'UP'.
The character is aimed at younger children. This is shown through many aspects such as, the age of the character. He is a young typical boy, who enjoys exploring and adventure, this means the target audience are able to relate to the character as they are in the same age range. Some other aspects used to draw in target audience would be the props and costume. The costume is co-ordinated and gender neutral, meaning girls and boys can be attracted to the character. The props help to show their characteristics and what type of person he is. For example, he has a lot of wilderness badges, this shows us how he is ambitious, children may want to mould themselves around this character. The lighting in this image, shows the personality of the character, it is bright and lights up the whole area the character is in, this makes him look like friendly and approachable.

