This company is arguably most famous for making all of the James Bond action thrillers.
The lion that roar's can connote that the film can scare the audience like a roaring lion would. Also the sound of the lion roaring can suggest that the content within the film could have a lot of tension building scenes/ sounds which thrill the audience.
The company shows the variety of genre's of films they make by changing the lion to a character within a film they've made. For example, when they made the cartoon Tom and Jerry, the changed the background from black to a royal blue and they made the writing more simple to match the audience who usually watch it.
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